Stop Overthinking Social Media!

July 28, 2009 at 5:07 pm | Posted in Links, Personal and Business Branding | 1 Comment

By RyanRasmussen via Flickr

If you’re frustrating yourself trying to find the “secret” to social media, STOP!

I want to share a couple of golden articles I found enlightening. Scott Berkun wrote an article about The Bullshit of Social Media and how social networking sites are just new tools to do an ancient art:

We have always had social networks. Call them families, tribes, clubs, cliques or even towns, cities and nations.  You could call throwing a party or telling stories by a fire “social media tools”. … These tools may improve how we relate to each other, but at best it will improve upon something we as a species have always done. Never forget social networks are old. The best tools will come from people who recognize, and learn from, the rich 10,000+ year history of social networks.

John C. Welch says we’re overthinking social media:

All this shit, Twitter, Facebook, MySpace, FriendFeed, DoucheBlog, all of it, is just people talking to each other, in a fairly direct way. It’s analgous to a telephone. You don’t really think much about the phone system, it’s only there to allow you to talk to someone far away. Same thing for online shit. It can be a one to one, one to many, many to one, many to many, or all of the above, but it’s just people talking to each other.

John has a pretty brash tone for some, but he certainly drives home the point. :)

Stone Payton also showed me a series of videos that give simple explanations of social media and social networking:

As I find more help resources on the web, I will post them! :) Feel free to follow me on Twitter: @havanachan.

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1 Comment »

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  1. At the end of the day, it is about building a community. And once you have that community, serving it and giving value forward. It’s really that simple.

    What tool you use, what strategy you employ matters not – as long as you are serving…


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