Student Business Cards

February 25, 2009 at 7:00 pm | Posted in projects | 1 Comment
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If you’re a student, you’re probably nearing the time of the year where career fairs and company informational events are stampeding through your campus. You need a brand for yourself. Branding is not just a business concern– you are branding yourself every day through your clothes, your participation in class, and your behavior at work. I help students with the more tangible side of branding.

Here are a couple of business cards I’ve done in the past couple of weeks:

music
Music major

math
Mathematics major

finance
Accounting/finance major

This blog started as a personal branding tool; I actually had no real intention to use it to start and market my business but look what it’s done! It’s been a huge component in my success. People need to know about you and retain a solid impression. I am now offering student business cards at college student prices. 😉 Contact me via email for a quote!

Also, I’d be happy to give free advice and tips for students on how they can personally use a blog as their personal branding tool. I don’t claim to be some sort of guru but I can help where I can! 🙂

Professor Aragorn’s Promo Poster

February 23, 2009 at 7:50 pm | Posted in process, projects | Leave a comment
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Tiara has been one of my closest friends for the past four to five years. Her dad owns a business doing magic shows for birthdays and events as “Aragorn the Magician.” This year, he wants to break into the public school and library market as “Professor Aragorn,” an educational program.

So, to my surprise one day, he asked me to do a poster for his first show, “That Changes Everything!” The theme of the show is how idea and invention changed the world. Since it was a program for kids, I also wanted to include an element of youth empowerment.

Sketches

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Prototype

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Final

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There were lots of changes from the prototype for various reasons, but I think it is looking fantastic so far. I loved playing with this poster. Let me know what you guys think too!

Thrive America: The Graphic Journey

February 10, 2009 at 8:37 pm | Posted in process, projects, Uncategorized | 5 Comments
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I’m thrilled to announce that one of my clients has released installments of his interview series, Thrive America. Brent was such a pleasure to work for and I learned so much from him just in the past two months. I wanted to exhibit the development of the Thrive America logo from the very first sketches to its debut on the Thrive America homepage.

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I drew these during the shooting of the Chris Heuser interview. Before then, I admit I had a difficult time coming up with ideas. To be immersed in the Thrive America process injected me with a geyser of ideas! I loved it.

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Brent and his team reached a consensus and shrunk the sketches down to three contestants, mixing and matching their favorite elements.

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One thing I learned while making this logo is that fonts are damn hard to match up! I made the mistake of committing to the font I had used in my sketches so I ended up frustrating myself in the end. I decided that this font was the closest I could find and that I would have to just revise my design around it.

Still, There are something lacking in this copy. it mirrored the sketch decently but the elements seemed too detached …

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It was during this project that I also learned the value of a mentor. I met Michael Harper (Head Writer of Blank Stage but he has such an extensive resume that I don’t think any one title can contain him) and though our relationship has been short, he has given me incredible advice on freelancing. He suggested the fade in graph and I must say, it vastly improved the design.

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Big jump. The faded intersection of the rays and the graph created a novel resemblance of the US flag. Michael and I both felt that “America” was too light in the former revisions so here, I tried to add more weight. But…

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… we ultimately decided on this one. It’s simple and classic enough to capture “America” and a good contrast to the “Thrive” font.

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You can see the logo here on the Thrive America homepage. I strongly suggest both budding and seasoned entrepreneurs to check out these interviews and pick up a few tips on growing your business!

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